Global Village Nagoya
Since Ms.Marie Kond’s "The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing” was covered in the New York Times in October 2014, the U.S has been swept up by “spark joy” tidying up movement.Thanks to the nomination of Time magazine’s “100 the Most Influential People”, lots of major papers including the Wall Street Journal, the Washington Post and the Atlantic covered her book.
The New York Times, which first covered her book, writes about why her book has been caught on in the U.S. The characteristics of Konmari’s book is the pivot around “spark joy”. That is, throw away objects that don’t give you spark joy, but after throwing away, pay respect and say “thank you” to the objects that finished their roles.
Furthermore, her method is unique in that she pays respect to the things that are thrown away and treats them as if life was within, which may recall Japanese mysterious Shintoism.
As“Kondo” is used as verb “tidy up” in the U.S now, Konmari’s name is spreading. Someone says “I Kondoed my recipe books.”
Konmari’s explosive sales of her book in the U.S are correlated with the recovery of the U.S economy. Her book coincides with the time when many people need to donate to charity to tidy up redundant clothes and so on, which helped the book sold extremely well.
Moreover, as a positive psychological book “The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work“ writes, American people are more likely to spend their money for travel or experience rather than objects because paying money to experience makes people feel happier than to objects. This trend helps her book sold well, too.
Konmari started her tidying-up consultant business when she was 19 years old, but she quit her job now. Instead, she changed her career into a tidying-up trainer to spread her own “spark joy” method.
One of her client successfully tidied up her room thanks to the “spark joy” method that she instructed, and in addition her client “tidied up” her husband, too.